YUENGLING BREWERY FROM PENNSYLVANIA JOINS RCR AND TY DILLON FOR 2014 NATIONWIDE SEASON

First venture into NASCAR for America’s Oldest Brewery

POTTSVILLE, Penn. August 19, 2013 – Richard Childress Racing has partnered with D.G Yuengling & Son to be a primary sponsor on the No. 3 Yuengling Light Lager Chevrolet with driver Ty Dillon during the 2014 NASCAR Nationwide Series season.

As part of their 185th anniversary of brewing great lager, America’s oldest operating brewery will be the primary sponsor on the RCR Chevrolet Camaro for eight races of the 2014 schedule. Yuengling Light Lager will be a key partner as Dillon moves full time to the Nationwide Series next season.

The announcement was made during the company’s annual meetings at their Pennsylvania headquarters. This is Yuengling’s first time partnering with a NASCAR team.

“The Yuengling Brewery is extremely proud to be partnered with a world-class organization like RCR for the 2014 Nationwide Season,” said Lou Romano

Director of Marketing and Wholesaler Development for Yuengling. “Both organizations are true American success stories exemplifying hard work, family values and proven results.

“Ty Dillon is a perfect match for us to help introduce our Light Lager brand to loyal NASCAR fans wherever Yuengling is sold. He’s not only a strong competitor on the track, but shares many of the same interests as Yuengling drinkers. Ty is an avid sports fan, outdoor enthusiast and holds close family ties.

“We also know and understand the legacy of the No. 3 to RCR and in NASCAR history, and are honored to have our brewery appear with that number on Ty’s car in 2014.”

Dillon is currently competing for the NASCAR Camping World Truck Series championship and has one victory to his credit this season.

“I’m honored to be able to represent an iconic brand such as Yuengling,” said Dillon, who has eight-career Nationwide Series starts to his credit, to date. “I’m excited to share my first full year in the Nationwide Series with them as they venture into the sport for the first time this season.”

“They are family operated and America’s Oldest Brewery, something which fits our heritage at RCR. We think their family culture will make for a great partnership with the RCR and Childress family cultures. To say I’m looking forward to racing the No. 3 Yuengling Light Lager Chevrolet next year is an understatement.”

 

NASCAR AND NBC SPORTS GROUP REACH LANDMARK MEDIA RIGHS AGREEMENT

Ten-Year Agreement Returns NASCAR to NBC Family of Networks Beginning in 2015, Further Underscores Strength of NASCAR’s Live Racing Product And Positions Industry for Continued Growth

DAYTONA BEACH, Fla. and NEW YORK July 23, 2013 – NASCAR and NBC Sports Group announced they have reached a comprehensive agreement that grants NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR Nationwide Series events, select NASCAR Regional & Touring Series events and other live content beginning in 2015. Financial terms of the agreement, which runs through the 2024 season, were not disclosed.

With this partnership, NBC’s 20 Sprint Cup race schedule includes becoming the exclusive home to the Chase for the NASCAR Sprint Cup, NASCAR’s final 10 races of the season, including its season-ending championship event which will return to network television in 2015 for the first time since 2009. Of NBC Sports Group’s 20 NASCAR Sprint Cup Series events, seven will be carried on NBC annually, with 13 airing on NBC Sports Network (NBCSN). Four of NBC Sports Group’s 19 NASCAR Nationwide Series races will air on NBC, with 15 airing on NBCSN.

“NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports, as well as its broad portfolio of broadcast and digital properties so we are thrilled with the commitment they have made to NASCAR and its future,” said NASCAR Chairman and Chief Executive Officer, Brian France. “We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives. Our new partnership with NBC and the recent extension by FOX validate the strength of our fan base and the many bold steps we have taken the last several years to provide fans with better, more accessible racing.”

In addition to rights to NASCAR Sprint Cup and NASCAR Nationwide Series races, NBC has also obtained exclusive rights to practice and qualifying sessions for NBC’s national series events during their portion of the season, as well as rights to broadcast the NASCAR K&N Series, NASCAR Whelen Modified Tour, NASCAR Toyota (Mexico) Series, the NASCAR Hall of Fame induction ceremony and NASCAR’s season-ending banquets. Further, NBC has been granted Spanish-language rights, certain video-on-demand rights and exclusive TV Everywhere rights for its NASCAR Sprint Cup Series and NASCAR Nationwide Series events.

“Acquiring the rights and bringing NASCAR back to NBC comes at an important point in time for NBC Sports Network, NBC, and all of our distributors and affiliates,” said NBC Sports Group Chairman, Mark Lazarus. “We look forward to working with Brian and his management team, who have brought a renewed focus to NASCAR’s intersection of sports and technology.”

“We are excited about the cross-promotional opportunities NBC provides, especially in the timeframes right before NBC’s NASCAR schedule and during the Chase,” said NASCAR VP of Broadcasting and Productions, Steve Herbst. “We’re confident NBC will utilize its powerful Championship Season lineup, including the NHL Playoffs, Premier League, the French Open, the Kentucky Derby and other events, to build interest and excitement for NASCAR. Those opportunities, combined with the opportunity to lead into the number one show on television – NBC’s Sunday Night Football – for select Chase races, were both very attractive prospects when considering this partnership.”

Summary of key NBC Sports Group Exclusive Rights – 2015-2024:

·         Final 20 NASCAR Sprint Cup Series races (7 on NBC, 13 on NBCSN)

·         Final 19 NASCAR Nationwide Series races (4 on NBC, 15 on NBCSN)

·         NASCAR K&N Series and NASCAR Whelen Modified Tour events

·         NASCAR Toyota (Mexico) Series events

·         NASCAR Hall of Fame induction ceremony and season-ending banquets

·         ‘TV Everywhere’ live-streaming rights for NASCAR Sprint Cup Series and NASCAR Nationwide Series

·         Spanish-language broadcast rights on Telemundo and Mun2 for national series events and NASCAR Toyota (Mexico) Series

 

JOEY LOGANO AND SAM HORNISH, JR IN FORD MUSTANG, GAVE ROGER PENSKE THE TWO TOP SPOTS AT CHICAGOLAND IN NATIONWIDE

JOLIET, Ill. July 22,2013 – Joey Logano held off Sam Hornish Jr. to win the NASCAR Nationwide race at Chicagoland Speedway on Sunday in his Hertz Ford Mustang No. 22.

Joey Logano

Logano, the only Sprint Cup regular in the race, earned his second Nationwide win of the year and No. 20 for his career. He also won at Dover in June.

Sam Hornish, Jr. and his Alliance Truck Parts Ford Mustang No. 12, ended up second, giving car owner Roger Penske the top two spots. Austin Dillon finished third, earning a $100,000 bonus.

Elliott Sadler finished fourth, and was followed by Brian Vickers, Parker Kligerman and Trevor Bayne. Justin Allgaier, Brad Sweet and Matt Crafton rounded out the top 10 in the first Nationwide stop of the year at Chicagoland.

The series returns in September on the same weekend that the Chase for the Sprint Cup championship begins at that track.

Sam Hornish, Jr.

Hornish, jr won his second career pole earlier in the day, and then led the first 49 laps, but he was flagged for speeding into pit road and was sent to the back of the field for a restart on lap 54. Very quickly he climbed back into contention, but was unable to run down Joey Logano at the end.

Hornish now leads the series standings by seven points over Regan Smith. Dillon, who has five consecutive top-10 finishes, is eight points back in third place.

Sadler was still upset with Smith when the series arrived in Chicagoland this week. The dispute started when Smith spun Sadler around on the final restart in last week’s race at Loudon, costing him a shot at a solid top-10 finish and a potential $100,000 bonus.

Regan Smith took responsibility for the accident, and Earnhardt Jr., the co-owner of Smith’s car, also reached out to his friend Sadler, but it did not do much.

“We’re here to win the championship, period,” “and I honestly think as good as we’ve been running the last month or so, I don’t think he’s going to run good enough to run with us anyway.”

Saddler did a heck of a job at Chicagoland on Sunday finishing fourth, but the Penske guys proved to be better.